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2	About Caribzone Media LLC
3	Caribzone Media LLC
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5	"The vibrancy of the Caribbean..."
6	2009 Events & Promotions
7	2009 Events & Promotions
8	We Want You In The Zone
9	Caribbean Americans A Brief Consumer Profile
10	The Consumer In urban communities throughout the Northeast, immigrants from English and French speaking Caribbean islands are replacing residents relocating to the South or other suburban communities According to 2005 Census report, this group represent a significant percent of the total Black Consumer Market: Total Total % of total Metropolitan Area Blacks Afro-Caribbean* Blacks New York, NY 3,336,148 836,012 25.1 Washington, DC 1,378,988 50,495 3.7 Philadelphia, PA 1,183,449 48,456 4.1 Baltimore, MD 743,133 21,754 2.9 Hartford, CT 122,106 27,139 22.2 Bridgeport, CT 93,460 20,118 21.5 Poughkeepsie, NY 63,276 11,498 18.2 Albany, NY 60,124 5,387 9.0 Kingston, NY 8,430 1,164 13.8 *Respondents in the 2005 ACS Census report reporting to be of West Indian Ancestry (non-Hispanic)
11	The Consumer Country of origin include: (National Average; Composition varies by market) Jamaica 34.3% Haiti 28.3% T&T(Trinidad & Tobago) 10.0% Guyana* 8.3% Other 19.1%
12	The Consumer CARIBBEAN AMERICANS Strong orientation to culture, heritage, family, and education Display strong sense of duty and work ethic as means to economic achievement Social/cultural characteristics vs. African Americans - Language - Food - Music - Entertainment Sports orientation - Cricket - Soccer - Netball Strong affiliation to religion and/or religious organizations Display strong national and community pride, and self-reliance
13	The Consumer 1^ST GENERATION IMMIGRANTS Age: 50+ Migrated to the US, late 50’s, 60’s and 70’s In search of education, opportunities and a better life Sensitive to political and economic affairs in the Caribbean Holds key position in government agencies and corporations Keep abreast of developments, “back home”, through media outlets, phone calls home and from visiting friends and government officials Strong interest in Cricket and Soccer Social interactions include family gatherings, churches, Domino and “Oldies” sessions Media Consumption include, television news, listen to Caribbean radio stations on the weekend, seek out and read publications from back home (The Jamaican Gleaner, Observer, Starbuck News)
14	The Consumer 2^nd GENERATION IMMIGRANTS Age: 25-49 Migrated with parents, late 60s, 70’s and 80’s College educated; employed as professionals and managers Celebrate Caribbean Heritage through “childhood memories” and parents’ influences Seek to build on their parents’ initiatives and heritage Quite comfortable in the broader culture, but “can get ahn bad, when we hav to” Strong interest in Cricket; participate in soccer matches and Netball games Social interactions include, after work sessions, night clubs, Caribbean-oriented celebrations and Caribbean concerts Media Consumption include, Reggae, Calypso, Urban Contemporary Music, R&B and Jazz
15	The Consumer OF CARIBBEAN HERITAGE Age: 16 to 24 Born in the US or migrated at a young age High school and college student Strong pride in parents’ Caribbean heritage and legacy Spend summers in the Caribbean, or make frequent trips “Home” Call themselves “Jamericans” Social interactions include, hanging with friends before and after school; frequent, dance halls,night clubs, Caribbean concerts featuring Dance Hall DJs and younger Calypsonians Media Consumption include, Urban Contemporary Radio stations, TV Comedies and Cable Music Channels
16	Afro-Caribbean-Demographics GENDER % Comp. Men 45.4 Women 54.6 AGE 18-34 55.9 35-44 16.3 45-54 10.4 55+ 17.5 Median Age 38.0
17	Reaching The Consumer As with most ethnic consumers, the key to establishing long-term relationships with Caribbean Americans lies in understanding their cultures, values and lifestyle. Caribbean Americans are more likely to buy products advertised to them, using music, models and representing situations that reflect their lifestyles Their concerns about what is happening “back home” or in the Caribbean, represent opportunities to visually demonstrate corporate commitments Sponsorship of selected Caribbean events selling and branding opportunities This consumer group, is more receptive to advertising that runs in/on ethnic media There is a greater likelihood that they will purchase from companies that are actively involved in their communities